Try Now
Created on 2nd November 2024
The title given to a product by the company that makes it. |
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the use of a well-know person to advertise products |
the second best-selling product or brand in a market |
using an existing name on another type of product |
the ideas and beliefs people have about a brand |
the tendency to always buy a particular brand |
how familiar people are with a brand (or its logo and slogan) |
set of products made by a company |
when products are used in films or TV programmes |
the introduction of a product to the market |
the length of time people continue to buy a product |
the percentage of sales a company ha |
customers of a similar age, income level or social group |
the best-selling product or brand in a market |
information about what consumers want or need |
No one recognises our logo or slogan. We need to spend more on advertising to raise |
Consumers who always buy Sony when they need a new TV are showing |
A fashion designer who launches his or her own perfume is an example of |
The............ofMercedes-Benzissuchthatitsproductsareseenassafe,reliable, luxurious, well made and expensive. |
George Clooney advertising Nespresso is an example of . . . . . . . . . . . . |
A . . . . . . . . . . . consists of introduction, growth, maturity and decline. |
Tesco's wide ............ means that it appeals to all sectors of the UK market. |
The use of Aston Martin cars and Sony computers in James Bond films are examples of ............ |
Microsoft is the ........... in computer software. |
In countries with ageing populations, the over·60s age group is becoming an increasingly important . . . . . . . . . . . . |
Focusgroupsandconsumersurveysarewaysofconducting ............ |
Pepsiisthe. ..........incarbonatedsoftdrinks. |
At the moment, eBay ........... (work) with brand owners to remove fake items. |
eBay........ ...now(spend)$20mayearanalysingsuspicioussales. |
Louis Vuitton usually . . . . . . . . . . . . (seli) its products through authentic Louis Vuitton boutiques |
Atthemoment,LouisVuitton ......(negotiate)withHubertdeGivenchy. |
Thesedays,alotofpeople ...........(have)aBlackBerry. |
Both Apple and BlackBerry . . . . . . . . . . . (launch) important new products this year. |
The Google brand ............ ' (grow) rapidly |
According to the Millward Brown Brandz report,it............'(hold)firstplaceinthelistoftop100brands. |
In fact,theITfield .........J (dominate)thetop-tencorporatebrands |
Google............'(operate)websites at many international domains, the most popular being www.google.com. and ... 5 (generate) revenue by providing effective advertising opportunities |
Google always.. .........6 (focus)ontheuser,andconsumersusually............7 (see)Googleas quite trustworthy. |
Nowadays,companies............8 (begin)torecognisethatbrandsareamongsttheirmost valuable assets. |
They understand that brands . . . . . . . . . . 9 (become) ever more powerful in driving business growth. |
Strong brands . . . . . . . . " (generate) superior returns and protectbusinessesfromrisk. |
Googlecurrently ..........."(hold)thetopposition,butit has to keep innovating if it wants to remain number one. |
BlackBerry and Apple are the two fastest-growingbrandsinthetoplOa,andChinaMobile.. ........."(grow)steadily,too. |
Something that is ..................... does not cost a lot to buy or use. |
An ..................... brand is one that people think will give them a higher position in society. |
A ..................... product has no defects. |
A.....................product is attractive and fashionable. |
If you say that something is a ..................... product, you think it is very good. |
.....................goodsareexpensiveandintendedtoappealtopeopleinahigh social class |
A ......product is one that has been popular for a very long time. |
If a product is ..................... , it is worth the price you pay for it. |
If something is ..................... , you can trust it or depend on it. |
A ..................... brand is not affected by changes in fashion. ( |
A ..................... product is fashionable and exciting. |
If you say that something is ..................... , you think it is enjoyable. |
1 ......loyalty |
................... challenger |
.................... endorsement |
.................. stretching |
..................... lifecycle |
.................. share |
BreitlingandCartier.....J�............luxurywatchesaroundtheworld. |
It only ..................... our laboratory half an hour to test all the ingredients. |
Which market segment ..................... they usually ..................... ? |
Oh no! My printer ................. ... properly. I'll ask Leila to run off a copy of the report for you. |
............... you ............... ..... more money in marketing this year? |
Their advertising agency never ..................... at weekends. |
Do you think we ..................... a big risk if we postpone the launch of our new model? |
Unfortunately, our range of soft drinks ... ................. well at the moment |
This time, we ..................... our advertising campaign on the youn |
Our company ..................... a lot in R&D. That's why we develop fewer new products than our competitors. |
RalfHinze..….1 intheR&DdepartmentoftheAntwerp-basedcompanyMerlinFoods Ltd, where he.....................2 a team of five responsible for all organic products under the brand name Sunnyvale. |
They .....................3 about three new products each year. This week, however, Ralf is not in his office. |
This week, however, Ralf is not in his office. He .....................• in the lab |
He ................. ...6 the testing of an innovative range of soups and dressings, and ..................... a report. |
He.....................7 hisjobandisproudofhiscompany. |
Indeed, Merlin Foods ......._ ..............8 rapidly. I |
It .....................9 subsidiaries in France and Germany and .....................1° Kilkenny Dairies (Ireland). |
Sales and earnings for the company ..................11 far beyond expectations. |
The Sunnyvale brand in particular ………hugely popular throughout Europe. |
not enough leg......... |
lost or delayed ........ |
long............atcheck·in |
poor quality. . and drink |
no baggage .. available |
overbookingof ........... |
flight delays and ............ |
tirednessand............Iag |
delays for security ........ |
oversized hand luggage in the …. |
My last overseas business trip was a nightmare from start to finish. First of all, there was a delay on the way to the airport, as there was an accident on the ….. |
WhenI got there, I found the lower level of the airport . . . . . . . . . . . . 'was flooded. |
Next, my . ….. was too big and heavy, so I had to check it in. |
When we arrived, the . . . . . . . . . ' was closed, and there were no cabs at all |
After a long time trying to figure out the. ...'andwaitingin............6 for40minutes,wefinallygota bus... and found the hotel. |
Then there was a problem with our room . . . . . . . .. . . . 8 and, would you believe it, the . ..........'wasn'tworking, and our rooms were on the fifth floor. |
Peak travel happens |
When you check in, |
Frequent-flyer points are |
An upgrade is |
A lounge is |
A boarding pass is |
Ground staff are |
I don't always pay a lot of money and I try to avoid . . . . . . . . . . . . |
However, I do travel a lot,earn............'andusuallygelan. ..........)tofirstclass |
Iammetbyhelpfui.... .'. |
Theytakemy....... .... > andhelpme ............'. |
Thentheytakemetothe. ..........7,whereIreadthenewspapers. |
Have you decided where to hold the sales conference? 1 A B Yes,we... ..... ..booktheEmoryCentreinAtlanta. |
I can't find my passport. B OK, you look in your bag, and I …. check the back seat of the car. |
What are you planning to do in Tokyo? We.. ........meetouragenttodiscussnextyear'sadvertisingbudget. |
m afraid the flight's been cancelled. B I need to get there tonight. I .... ....... take the train. I think it leaves at nine. |
The Hertz counter is a good place to meet. B OK,I... ........waitforyouthere. |
We stay / are staying at the Ritz for next week's conference. |
According to the timetable, the coach deports / is deporting from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at 13:30. |
Excuse me, what time is the conference beginning / does the conference begin? |
What do you do / are you doing on Tuesday afternoon? |
What time is this train getting / does this train get to Osaka? |
Next time, I travel / am travelling to Madrid by train. |
A growing number of people criticise the airlines and demand better |
There are signs that airlines are trying to respond to customer dissatisfaction, for example by providing more.....................and quality in-flight meals. |
Cases of passenger misbehaviour are unfortunately all too common on long-distance….. |
After a 15-hour flight, you can expect a lot of travellers to suffer from .............. |
Poor service and frequent ..................... will inevitably harm an airline's reputation. |
Flight and ..................... crews sometimes have to deal with dangerous in-flight behaviour. |
We were heading for Warsaw, but owing to the bad weather, they had to ..................... our flight to Frankfurt. |
At our hotel. we give our ....�.... more than a high-quality experience, we get them to enjoy the Korona way of life,' says Kurt Ahlberg, |
the General Manager, 'and we pride ourselves on excellent......2 in a luxurious environment'. |
The......3 are responsive and service-oriented. they obviously enjoy their 4 Jobs and want to help the clients. g |
he Korona is committed to meeting the ...... of today's international business......5: there is high-speed Internet access throughout the hotel. and there are three spacious meeting rooms, with all the ......' needed for successful business ......7• |
In addition. the ......• of the hotel is ideal: a three-minute drive from the international airport. |
Ahlberg has long understood that busy executives cannot afford to waste time In ......9 Jams as they try to ......10 city centre venues. |
Nor do executives particularly enjoy getting up at dawn to catch an early-morning .... |
Line, in British English (BrE) |
Underground, in American English (AmE). |
Bill, AmE. |
..................... travel is when the largest number of people are travelling. |
Round trip, BrE. |
Schedule, BrE |
Lift, AmE. ( |
A ..................... pass is a card that you show before you get on a plane |
Parking lot, BrE. |
A.................... is a room in a hotel or airport where people can sit and relax |
One way, BrE. |
down |
de |
up |
re |
Following the merger, the office layout was . to accommodate the new staff. |
The most successful change in our company was the decision to . . . . . the company. Now there is more opportunity for promotion. |
It is now so expensive to rent offices in the city centre that many companies are . . . . . . . . . . . . their operations to purpose-built business parks at the city limits. |
The company has recently . . . . . . . . . . . . its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate. |
To improve efficiency, the company has introduced new working practices. The HR department will . . . . . all sales staff. |
One of our products hasn't been selling well recently. The marketing team has decided to take it off the market and . . . . . . . . . . . . it next year with new packaging |
The IT department report recommended that the company . . . . . . . . . . . the computer system as soon as possible. |
The CEO thinks that too many decisions are made at Head Office. She wants to . . . . . . the decision-making process so that branch managers are more involved at an earlier stage. |
Thecompanyhasfinalisedtheplansto............thedisusedcar-parksite.Itis going to become a fitness centre for employees. |
Thelogoandsloganareveryold-fashioned.Weneedto. ...thewholeimage of the product and bring it into the 21st century. |
There is a lot of pressure on the government from consumer groups to . . . . . . . the industry and remove controls, so customers can benefit from increased competition. |
Following the report by the legal department and changes in the tax laws, the management decided to . . . .. the situation and delay making a decision on the takeover. |
Vietnam ............' (go) through many changes in its history and ............' (experience) many economic changes recently. I |
. It is currently experiencing an economic boom. In 1986,thegovernment............'(introduce) economic reformsordoimoi(doimeaning changeandmoinew) |
Thereforms. .........'(permit)thesettingupoffreemarket enterprises and . . . . . . . . . . . .' (abolish) the practice of collective farming. |
However, agriculture remains the most important part of the economy. Vietnam . . . . . . . . . . . ' (recently/become) the second largest producer of rice in the world after Thailand |
The industrial seclor........... ' (show) dramatic improvement and expansion as well. |
In 1993,theWorldBank............'(declare) 58%ofthepopulationtobelivinginpoverty. |
By 2005, this figure was less than 20%. Vietnam . . . . . . . . . . . .' (also/make) great strides on the international stage in the last decade or so. |
It ..........." (become) a full member of ASEAN in 1995, and of the WTO in 2006. |
The effects of this new·found prosperity can be seen everywhere. Large, glitzy malls ..... n (appear) in major cities, while streets once filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. |
Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An ............" (be) a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle ............" (change) little over the years. |
If our company says it's going to .. �.'?.�.riJi7.£'. .. , I think that means we're out of a job. |
Could you please ..................... us on how the project is progressing? |
Lots of companies say they would like to ..................... responsibility and authority. |
Nobody knows what will happen to the company because it has not ..................... since the last recession. |
Our company is about to ..................... its head office to India. |
Owing to political unrest in the north of the country, many companies began to .....................the risk of doing business there. |
Sales will increase if we ..................... the product under a different name. |
In May, the Chinese government announced its plan to ..................... the telecoms sector into three operators, each with wireless and fixed-line services. |
The local council has plans to ..................... the whole area north of our headquarters. |
We bought the new software and then realised we would need to ....... ............. the staff to use it. |
We want to use the money to ............. ....... all our computers with more powerful processors. |
Ourgovernmentmight.....................allinternalflightstomaketheindustrymore competitive |
The collapse of two banks triggered a widespread..................... of the risk of lending money to financial institutions. |
The financial crisis prompted a..................... of the banks' ro |
Mrs Cooper's presidency was marked by the promotion of home ownership, financial ..................... and an unshakeable faith in the free market. |
Despite the huge problems faced by financial institutions, some experts maintain that further..................... of the economy and increased entrepreneurialism are essential for our country to increase its growth rate |
Some websites offer a minute-by-minute..................... on the rate of exchange between all major currencies. |
The latest..................... on fund trends can be downloaded from our website. |
The retail chain has not yet put a figure on the number of job losses involved in the |
Northland Bank could not escape the general..................... of staff and branch numbers among the country's major High Street banks |
The..................... of the product will involve a new brand name and a more attractive label. |
Two months after its.... ................ , the circulation of the newspaper had doubled |
Alex! What a surprise! I. h.<;).Y�.,{tre.e_r'.I..1 you for months. Last time we.....................2, you.................... .3 about to go to italy |
That's right, yeah. I.....................4 there to retrain the sales staff at our main subsidiary |
Interesting, but tough. I'm not sure I.....................5 from the experience yet. |
Well, one of the guys in the team.....................7 anything that.....................8 like a new idea. |
Yeah, exactly. And now to make things worse he .....................9 of the team. |
Mm, you're probably right. Anyway. What about you? I've no idea what you.....................10 up to. |
Guess what! I.....................11 my job! |
What? You.....................12 Klintel? I don' t believe you! |
Yep! I.....................13 with Orseca since January. |
I certainly don't regret my decision. Since I.....................14 working for them, I feel a lot better. And l.............. 15 skydiving! |
draw up contracts |
transport good and equipment |
install and maintain systems |
issue press releases |
carry out research |
train staff |